TIRETRAX

FOR IMMEDIATE RELEASE

TireTrax® Delivers Industrial-Grade BiteTek™ Durability for Powerful Chewers

Petsport® USA Inc. to Debut Expanded Heavy-Duty Line at Global Pet Expo 2026

PITTSBURG, CA — March 25, 2026 — Petsport® USA Inc. announced today the release of the Tire Trax® collection, a heavy-duty chew toy series designed for Medium, Large, and Extra-Large dogs. Engineered for extreme durability, Tire Trax will officially debut today at the Global Pet Expo in Orlando, FL. Measuring six inches in diameter, Tire Trax features realistic tire-tread detailing to provide enhanced grip during intense play. This textured design reduces slippage—a common failure point in smooth rubber toys—helping dogs maintain control while chewing. The launch includes six new items, featuring variations paired with premium woven jersey rope for interactive tug-of-war. These rope fibers assist in dental health by gently cleaning teeth and stimulating gums during play.

Tire Trax is molded from BiteTek™, Petsport’s proprietary rubberized TPR material. This advanced polymer is engineered to withstand sustained pressure from powerful jaws while maintaining its structural integrity and flexibility. “Dogs with strong jaws need toys that don’t quit,” said Darin Eisenbarth, President of Petsport. “Tire Trax was built to handle serious chewing while remaining safe, engaging, and versatile for different play styles.”

Availability:

Tire Trax launches March 25, 2026. Attendees of Global Pet Expo 2026 can visit the Petsport booth for a live demonstration. The full BiteTek lineup is available at www.petsport.com.

About Petsport Since 1995, Petsport has been a leader in durable pet innovation, from the original Tuff Balls® to advanced BiteTek™ polymers. Distributing to over 75 countries, Petsport remains dedicated to safe, non-toxic, and extra-durable play.

Media Contact: Darin Eisenbarth, PresidentPetsport USA Inc.darin@petsport.com | (925) 439-9243